Tuesday, 15 March 2011

Apple files trademark under 42 international classes in Europe

Patently Apple reports Apple decided to file their trademark under 42 of the 45 possible classes of trademarks in Europe, even for totally unrelated product classes like carpets, rubber, beer, vehicles, soaps, paints and pharmaceuticals.
Can you say World Domination? Can you say R-e-v-o-l-u-t-i-o-n? Yeeees, it appears that Apple is tired of incrementally expanding their Trademark under one, two or three International Classes at a time, such as with their recent filing for adding social networking. The hell with that; Apple has decided to file their trademark under a whopping 42 International Classes in Europe. Considering that there are only 45 possible classes to begin with, it's pretty clear that Apple is going for it all at some point in time, so why pretend right? They're now covered for such things as headgear (that's great!), games, telecommunications, education, medical and legal services. Those are understandable, but then they veer into off-the-wall categories such as carpets, furniture, rubber, vehicles, soaps, paints and pharmaceuticals. In this new Post-PC era that Apple has single handedly devised, they're now free to take flight in any direction they so choose. Today, they've made that abundantly clear.


Apple files trademark under 42 international classes in Europe - More news at DV Hardware

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